It is well said that “Advertising is an art, where creativity meets strategy” and in today’s time and age, artificial intelligence is helping in art and strategy both.
AI acts as a technology-enabled brush in the hands of advertisers, who can reimagine recreate, and transform the canvas of creativity with AI tools.
Machine learning algorithms run behind the scenes and analyze the data to provide insights, personalize content, automate processes, optimize advertising, and improve customer experiences.
Hence a smart advertiser is not competing with AI but making friends with AI and taking advantage in the following ways:
Content Creation- AI tools varying from text to text, text to image, or text to video can help in curating content for advertisements. ChatGPT,Dall-E,Midjourney,Copy.aietc are a few of the AI tools helping in the same. Canva Magic Studio is another platform that helps graphic designers in various aspects.
Campaign Implementation- AI tools like Hootsuite, HubSpot, etc are helping in running AI-driven social media advertisement campaigns and AI helps in media scheduling and planning too. Personalized advertisements are shown concerning micro-targeting done with the help of AI.
Campaign Tracking-AI Tools like Google Analytics, and IBM Watson Analytics, use AI to analyze large datasets providing campaign performance and predictive analytics.
Campaign Optimisation: AI tools focus on improving campaign performance through audience targeting, content personalization, automation, and A/B testing. e.g. Facebook Ads Manager uses AI to optimise ad delivery.
Predictive Analytics uses past data to forecast future outcomes and hence helps in making more data-driven decisions and increasing the effectiveness of advertising campaigns.
Most of the organizations have already started making use of AI in advertising. Nutella used AI in its packaging designs, Coca Coca-Cola made use of AI tools like DallE and ChatGPT in its Create Real Magic campaign.
AI is making the advertising process much faster and more efficient. Hence it is the right time for advertisers to equip their teams with AI-powered tools and stay competitive!