It is so correctly put forth by Peter Drucker, “Efficiency, which is doing things right, is irrelevant until you work on the right things”, with Artificial intelligence acting as an enabler in all the fields, the sales field has also undergone a revolution thus bringing in the element of doing things right as well as working on right things such as Artificial intelligence enabled sales solutions.
Artificial intelligence is acting as a “Genie” for smart salespersons and helping in the following ways:
- The use of advanced algorithms and analytical tools automates repetitive tasks and analyzes customer data better.
- Machine learning tools are used for sales forecasting, conducting more accurate customer behavior prediction, and uncovering actionable insights.
- Artificial intelligence empowers sales teams to understand, anticipate, and exceed customer expectations by crafting personalized solutions.
- AI reduces the administrative burden on sales representatives and revenue operations by automatically logging sales activities (e.g., calls, meetings, emails, texts), tracking and analyzing contact relationships, providing sentiment analysis, and providing 'virtual' sales coaching through opportunity scoring and suggesting the next best actions.
- With generative AI, sales teams can generate personalized sales pitches and marketing materials for each client, tailored to their specific needs and preferences.
- AI sales tools are helping in acting as an efficient data platform that translates signals from activities and engaged contacts into the pipeline and improves deal execution.
A few companies are already offering AI sales tools like People.ai automates customer data, insidesales.com identifies the most likely conversions in the sales pipeline and chorus.ai acts as a conversational intelligence for sales teams. Most organizations like Reliance, Infosys, Biju’s, Amazon, Paytm, LinkedIn, Starbucks, and Google have already started making use of AI in sales.
It is the right time for all organizations to equip their sales teams with AI-powered sales solutions to stay ahead in today's competitive market and increase their efficiency and effectiveness!